Peace Corps
"Bold Invitation" Branding + Art Direction
The Peace Corp is a driver of global collaboration that successfully pairs skilled, committed volunteers with welcoming host communities since 1961. We were tasked with rebranding and launching a new phase of the Peace Corps’ immersive cultural exchange and meaningful service post-COVID 19, integrating new and old volunteers across 60+ countries across the globe.
We sought candidates who
“Go the distance
***to make a difference."
Volunteers exchange skills and knowledge with community members to help create sustainable change through work in six diverse sectors—Agriculture, Community Economic Development, Education, Environment, Health, and Youth in Development.
We utilized those sectors to convey the joys of connecting and share accomplishments and unique work experience made possible by the Peace Corps.
We sought candidates who
“Go the distance
***to make a difference."
Volunteers exchange skills and knowledge with community members to help create sustainable change through work in six diverse sectors—Agriculture, Community Economic Development, Education, Environment, Health, and Youth in Development.
We utilized those sectors to convey the joys of connecting and share accomplishments and unique work experience made possible by the Peace Corps.
The Bold Invitation campaign sought to promote world peace and friendship through community-based development and intercultural understanding through thought-provoking calls to action and compelling photography.
Photography is a vital element of the Peace Corps brand—they are motivational drivers that inspire action, communicate Peace Corps’ mission as community partners around the world, and showcase the energy, resolve and ingenuity of volunteers and their counterparts. There is no stock imagery used; all photography was shot on site in our host countries with real volunteers and global citizens.
Awards ⋆⋆⋆
2025, Silver Anvil Award of Excellence for the Peace Corps “Bold Invitation” campaign to refresh its iconic brand and help recruit a new generation of Volunteers.
2025, Finalist: People's Voice Webby Award for Peace Corps Bold Invitation Campaign.
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