United States Department of Agriculture
"SUN Bucks” Art Direction + Design
Visual identity, campaign branding, and development of social graphics and animations across all platforms to combat summer hunger for over 30 million children across 37 states and several territories.
USDA Food and Nutrition Service (FNS) works to end hunger and obesity through the administration of 16 federal nutrition assistance programs in partnership with state and tribal governments, our programs serve one in four Americans during the course of a year.
Under my art direction, our team developed a social media presence, website, and communications toolkit contains materials for use by agencies implementing the SUN programs – SUN Meals, SUN Meals To-Go, and/or SUN Bucks – many of which are customizable so to tailor them to each a specific state, Tribe, or territory.
SUN Programs Logo Design
USDA Food and Nutrition Service (FNS) works to end hunger and obesity through the administration of 16 federal nutrition assistance programs in partnership with state and tribal governments, our programs serve one in four Americans during the course of a year.
Under my art direction, our team developed a social media presence, website, and communications toolkit contains materials for use by agencies implementing the SUN programs – SUN Meals, SUN Meals To-Go, and/or SUN Bucks – many of which are customizable so to tailor them to each a specific state, Tribe, or territory.
SUN Programs Logo Design
"Summer Smiles All Around" Instagram carousel
Content Translation into multiple languages including Arabic, Spanish, Mandarin, Vietnamese, and Tagalog.
Visit fns.usda.gov/summer for more information
States' Branding
We provided branding directives, guidelines, logos, and photography for all 50 states. Of the states that accepted the SunBucks programs, they were encouraged to design promotional media specific to need of their state's constituents.
Awards ⋆⋆⋆
2025, Silver Anvil Award of Excellence for USDA Food and Nutrition Service’s national launch of the Summer Nutrition Programs for Kids (SUN Programs)
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